Jul 5, 2013

Ta Cu tourist area in an effort to “lure” and retain sightseers

BTO – Ta Cu Mountain Pagoda has its over 140 years of existence with much antique architecture amid the natural and pristine mountain landscape. Before 2007, there was no telpher line, so pilgrims had to walk along a nearly 2.000 meter-zigzag and steep path. Until 2007, a modern technological telpher line including 25 cabins were invested by Ta Cu pagoda Tourism JSC.

Accordingly, it takes only 10 minutes for visitors to approach the pagoda while experiencing an exciting feeling of flying and watching the primeval forest and vast dragon fruit orchard on cable. In the meantime, the infrastructure, recreational area, souvenir house, food and drink stalls were gradually emerged”, Mr. Nguyen Phi Long – director of Ta Cu Mountain Tourism JSC said.

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Frequently, the company has built three more restaurants in order to meet customers’ needs. In addition to food-serving Huong Duong and Thuy Ta  restaurants located at the foot of the mountain, Thien Thai restaurant is situated on the high mountain to serve the staying-visitors. As for Mrs. Tran Thi Thu Thuy (visitor from Tay Ninh province), going to pagoda at the beginning of the year is essential, significant and brings lots of good luck to the family. Therefore, she immediately set off for Binh Thuan when she first heard about this famous Ta Cu pagoda. When setting foot at Ta Cu Mountain, she was so surprised at the architectures bearing spiritual cultural values.  

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The number of sightseers has been increased from 15 to 30% for 10 years of operation. According to incomplete statistics, Ta Cu Mountain received nearly 35 thousand tourists (excluding the number of tourists remaining at the foot of the mountain and climbing up the mountain on foot), an increase of 10% compared to the previous Tet festive season. Besides renovating the necessary work items, the business establishments have made provisions for a civilized lifestyle. As a result, the material and technical infrastructures are upgraded to facilitate sightseeing and pilgrimage, etc. Accordingly, the annual revenue of the tourist area has surged by 15 – 20 per cent.

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In the coming time, Ta Cu Mountain Tourism JSC plans to organize eco-tourism model and attract investors to exploit more natural characteristics of this location. At the same time, it also tries to seek local unique tourist products that can lure and retain visitors, Mr. Long added.

Hopefully, with the business ideas above, Ta Cu Mountain Pagoda is expected to be an ideal space for eco-tourism and traditional tourism of Binh Thuan in particular and Viet Nam in general.
Source: My Thien (source; Binh Thuan Newspaper)
 http://www.binhthuandragon.com

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